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For print consumers who insist on high quality, color digital printing, the HP Indigo press is the right solution, at the right time, at the right price. But more importantly, the HP Indigo press is the only model in its class producing offset quality look and feel, utilizing up to six colors, so it's ideal for print consumers who simply won't accept any compromises in print quality, substrate flexibility and color gamut.
The core color technology for HP Indigo presses is Indigo Digital Offset Color - a patented digital printing process based on HP ElectroInk liquid ink. HP Indigo digital offset color brings you the best of all worlds: The power and flexibility of digital printing plus the superb quality and color selection of offset.
Today, business owners and marketing executives are faced with the increasingly difficult challenge of identifying cost-effective strategies to gain the attention of their prospective clients. We believe that there is a strong correlation between personalization and response rate. Response rate determines return on investment for your communication strategy. In fact, we have hundreds of case studies as well as the experiences of our own clients to support this position.
